Unlock Motivation., Decision-Making.,Communication.,Teamwork.,Productivity.,Collaboration.,Leadership.,Engagement.,Performance.

As experts in explaining human behaviour and reducing bias, we recognize the power of questions. They spark curiosity, halt judgement, and foster deeper learning. That's why lead with our FAQs instead of burying them at the bottom of the page.

• How would you explain the Cognitive Colours to me if I was 5 years old?

  This tool is like a map of people's personalities.

  Imagine you and your friends are all unique superheroes with different powers. Now, just like how different superheroes have different abilities like being fast, or strong, or smart - this tool tell us about how different people like to work, talk, play and solve problems.

  It's like a special code to understand and appreciate everyone's unique superpowers!

  Our tool helps you read this special code. With it you'll be able to quickly understand people's natural behaviours, helping you work better with your team.

• How does Cognitive Colours compare to assessments like DISC, Insights Discovery or MBTI?

  When it comes to building a team, think of Cognitive Colours as a super-advanced Lego set.

  Those tools are like the basic bricks. Our tool not only shows you the bricks (personalities) but also how they fit together (motives, resources, responses) in the complex creations today’s leaders need to envision.

  We offer a more complete picture. You get deeper insights into the dynamics of your team beyond just knowing their basic personality traits.

• How would the Cognitive Colours help me handle rapid team growth and the addition of new leaders?

  It's like getting the world’s best, fastest, and most insightful translator.

  It helps everyone speak the same language when it comes to expressing their needs and understanding others’ behaviours. This is important in all teams - but it’s borderline essential in ones constantly adding new members. It smooths out bumps felt whenever new additions join the team.

  You'll be better prepared to integrate new team members smoothly, reducing conflict and misunderstandings, which fosters trust and prevents turnover.

• How specifically do the Cognitive Colours help manage conflict within a team?

  First, each Colour offers a guide on how each person naturally responds to conflict. This allows others to detect conflict as it first begins, offering the chance to pivot or intervene.

  Beyond that, it reveals the biases, tendencies and blindspots that lead to the triggers that initiate conflict. This helps to predict and prevent it from occurring in the first place.

  You'll be able to proactively manage conflicts, leading to healthier team relationships.

• How can the Cognitive Colours help me motivate my people better?

  Think of the Cognitive Colours as a set of ‘emotional X-ray glasses’ that let you see into people and uncover their true motivations. It reveals the hidden drivers behind behaviours, so you can understand what each team member truly needs.

  You'll be more effective at boosting morale and productivity, because you will be better equipped to align what they need with what you need from them.

• How can the Cognitive Colours help my people deal with change?

  In this context it’s like a roadmap, with each Colour representing a car on the road. As you map out the turns change will force on your people, Cognitive Colours will tell you which cars will make the turn, how fast and with how much control.

  You'll have a clearer idea of how your team may react to changes, allowing you to manage transitions more effectively.

• How does the Cognitive Colours help with communication challenges in a team?

  We like to think of it like it’s the world’s best second language course, because emotion is a universal language.

  It teaches everyone to better understand and speak the 'language' of each other's needs and behaviours. Plus, we’ve taken painstaking efforts to make this new language learnable in a very short amount of time.

  You'll see improved communication, leading to stronger team cohesion and better decision-making, often within the first few days.

• Can the Cognitive Colours contribute to a more inclusive work environment?

  Yes, and at a fundamental level. Learning someone’s Cognitive Colour is like shining a spotlight on their subconscious, highlighting what the person values most, as well as the contributions they long to make.

  Recognizing this in a tailored way helps you build an environment where everyone feels valued.

  You'll be better equipped to create an inclusive culture, resulting in happier, more engaged employees.

• Succession planning will be a key issue for us soon. How can Cognitive Colours help with leadership transition?

  As many as 80% of leaders will derail at some point in their career, and a lack of soft skills and emotional support are two of the primary drivers.

  Cognitive Colours acts like a handbook for each new leader, helping you understand their strengths and vulnerabilities, so you can provide targeted support.

  You'll be more effective in supporting your leaders, increasing their chance of success in their new roles. They will be more effective in understanding their new followers allowing them to rapidly build trust - and essential component in preventing derailment.

• You talk a lot about the connections between leadership and parenting. What role do the Cognitive Colours play here?

  It's like a personal coach in your pocket, helping you better understand your own needs and stress triggers, so you can balance your roles better.

  True story: our CEO reviews the profiles of each member of his family every night before walking through the door.

  This helps him with what he calls, “The First 30” - making the first half hour he is home, the best half hour any of his family members have had all day.

  Follow his lead and you’ll have more insight into managing your stress and maintaining work-life balance, leading to better personal well-being.

Maximizing Potential:

Cognitive Colours^TM is not a tool—it's a game-changer. Developed to improve emotional intelligence, reshape cultures, and safeguard your hiring process, its utility has only grown with time. Now, leaders like you use it to resolve a range of leadership challenges including:

• Optimizing Employee On-Boarding:

  • Businesses experiencing rapid growth are often tasked with integrating new talent into their teams quickly and efficiently.
    
    
  • Absent the Cognitive Colours tool, they would resort to a one-size-fits-all approach, potentially leading to misalignment and increased turnover.
    
    
  • These struggles often begin as early as the first interaction with the new hire.
    
    
  • Our tool enables a tailor-made onboarding process, taking into account each new hire's cognitive traits.
    
    
  • The main feature driving this capability is the cognitive traits matrix, which allows leaders to understand the new hire's motives, heuristics, attentional resources, social resources, and conflict response.
    
    
  • The outcome is a smoother integration, more efficient communication, and a significant reduction in turnover.

• Performance Reviews That Increase Performance:

  • Regular performance reviews are critical in maintaining alignment, identifying growth opportunities, and addressing performance issues.
    
    
  • Without Cognitive Colours, the review process can feel impersonal, causing missed opportunities for growth and improvement.
    
    
  • This struggle becomes evident during the feedback sessions, where generic feedback fails to resonate.
    
    
  • With our tool, performance reviews become a personalized, constructive experience, focusing on individual strengths and areas for growth based on their cognitive traits.
    
    
  • The cognitive traits matrix, once again, is the key feature that fuels this capability.
    
    
  • As a result, leaders can better motivate their team members, leading to improved performance and job satisfaction.

• Better Managing Remote & Hybrid Teams:

  • For fast-growth organizations employing remote or hybrid models, managing teams and facilitating communication can be a complex task.
    
    
  • In the absence of Cognitive Colours, miscommunications and misunderstandings can occur, escalating during virtual meetings and collaborations.
    
    
  • Our tool offers leaders a unique way to manage their remote teams effectively by tailoring communication and team dynamics based on individual cognitive traits.
    
    
  • Here too, the cognitive traits matrix is the key feature that guides this process.
    
    
  • The result is a harmonious remote team dynamic, where everyone feels understood and valued.

• Preventing Burnout & Mental Health Issues:

  • In high-growth and demanding environments, burnout and other mental health issues among employees are serious concerns.
    
    
  • Without the insights provided by Cognitive Colours, these issues might be overlooked until noticeable symptoms appear.
    
    
  • The tool equips leaders with the ability to identify signs of burnout early and offer personalized support.
    
    
  • Its ability to uncover individual stress responses and coping mechanisms, part of the cognitive traits matrix, is central to this.
    
    
  • Consequently, leaders can foster a healthier work environment, reducing burnout and improving overall employee well-being.