Are The Strengths of Your Past—Derailing Your Future?
Our evidence-based approach to coaching challenges limiting beliefs, reveals blind spots, and restores balance to power dynamics. It conditions leaders to adapt and lead confidently—no matter what they face.
The best leaders adapt while honouring what got them where they are. Our proven techniques help leaders understand fear, challenge the beliefs that trigger it, and unlock growth—turning stress and chaos into powerful catalysts.
Up to 70% of leaders fail by blindly clinging to strengths that no longer serve them. See what the other 30% see—book a call today:
Leading Change Shouldn’t Mean Losing Control.
Unshakable cultures challenge leaders to adapt, grow, and navigate complexity. For many, this means rethinking their approach to leadership—not because they’ve changed, but because the demands on them have.
When strengths that once led to success become blind-spots, leaders falter. Without the right support, they feel stuck, unable to adapt, and disconnected from their teams. Coaching that fails to build their emotional literacy is too surface-level and reactive to solve a leader’s real issues.
It’s time to reimagine what leadership coaching should be if:
You Don’t Know What You Don’t Know:
Conventional coaching overlooks the blind-spots and limiting beliefs that keep leaders stuck in old habits. These unseen barriers force them to rely on outdated behaviours that no longer work.
You need tools designed to uncover what leaders can’t see, challenge their limiting beliefs, and align their decisions with your culture’s goals. Without this, leaders stay reactive which damages relationships and stalls team momentum.
You’d Like To Phone A Friend:
Leadership challenges shift constantly, and generic coaching fails to keep up. Left without timely advice, unforced and avoidable mistakes become common.
You need real-time coaching that gives instant feedback, building a trusting coaching relationship that is only possible when support is offered precisely when needed. Without this, leaders feel isolated, unprepared, and under-skilled to meet the issues they face.
Strengths Are Now Liabilities:
Leaders cling to old habits when they’re tied to past success and personal identity. But those habits become liabilities in new, complex situations demanding change.
You need an actual framework. One that helps identify outdated approaches and how to replace them with behaviours that better serve everyone. Without this, old patterns persist and teams grow anxious—even when they know their leader is trying to help.
You’re A Person First—A Leader Second:
A leader’s default behaviour is shaped long before they take on the role. Most coaching programs ignore this, forcing leaders to fit a standard definition of leadership, without addressing the unconscious patterns driving their actions.
You need interventions proven to uncover these patterns and their origins, guiding leaders toward growth—while respecting them as a person. Without this, leaders fall back on habits formed as kids. Think about it: How long have you been a leader? How long have you been a person? Which do you think shapes your behavior without the right support?
We believe…
You can’t lead others until you truly understand yourself;
Coaching isn’t about giving answers—it’s about revealing patterns that make you question your own;
You don’t need help solving problems. You need tools to help face them head-on.
Most of all, we believe our job isn’t to make you feel better—it’s to help you get stronger. Stress isn’t the problem. It’s how little you’re getting from it.
We believe all this so much—we created Forging Uncommon Leadership.
Up to 70% of leaders derail—not because they’re bad leaders, but because their roles have grown so complex that the strengths they relied on no longer work.
That’s why our evidence-based coaching doesn’t change leaders—it grows them. By challenging beliefs, revealing blind spots, and restoring balance to power dynamics, we help leaders honor what got them here while adapting to what comes next.
Stress and chaos aren’t obstacles—they’re opportunities. Our coaching turns pressure into growth, unlocking new skills and building the strength to thrive in complexity. It starts with a choice: let go of what no longer serves you and embrace the tools to face every challenge head-on.
The Forging Uncommon Leadership Difference.
Training develops skills—coaching transforms behaviour, bridging the gap between knowing and doing. Leaders facing complex challenges choose to replace training with coaching, as they know their own transformation is essential to create lasting growth and impact for their organization.
Here is how we help leaders challenge their thinking, adapt to challenges, and unlearn what holds them back—all while aligning every action with the needs of their culture.
Perspective-Taking:
Leaders often struggle to see the hidden forces shaping their decisions. Perspective-Taking brings these into view by uncovering emotional triggers, biases, and patterns that influence behaviour.
This process connects decisions to their true impact on teams and outcomes, helping leaders act with greater awareness and intention. It builds trust, alignment, and lasting impact.
Reveal Hidden Biases
Learn the mental shortcuts that once created success—and what they may lead you to miss.
Spot Emotional Triggers
Learn to recognize and manage disruptive impulses—aligning your impact with your intentions.
Link Your Identities
Learn what fuels your personal needs—and how meeting them frees you to better meet the needs of others.
Coaching Over Advice:
Conventional coaching often provides advice instead of feedback. Advice assumes the coach knows best, leading to dependence and frustration when it fails. Feedback, however, builds self-awareness by reflecting the leader’s own actions and their impact, enabling real growth.
We deliver actionable feedback when it’s most effective—in the moment, not delayed for a pre-scheduled session. This empowers leaders to lean into more challenges more often, knowing support is a click away.
Timely Feedback
Get feedback over advice—and receive it during windows when growth is most possible.
Scale Trust
Each coaching session creates the vulnerability that allows each future session to go deeper.
Old habits don’t form by accident—they once worked, which is why leaders rely on them. Acknowledging this reduces guilt, shame, and resistance, allowing leaders to focus on future growth rather than defending past actions.
Our six-step framework helps leaders unlearn outdated patterns before building adaptive behaviours that better serve them. This process ensures that change is not just effective but lasting, for both the leader and the teams they lead.
Break Bad Habits
Learn why previous patterns no longer serve you—and how to build new ones.
Targeted Change
Learn the root cause of struggles—then apply outsized effort to address them.
Unlearn & Reframe
Unlearn behaviours that no longer serve you—by reframing the beliefs behind them.
Tailored Interventions:
Leaders face unique pressures because their decisions impact entire teams. Changing their behavior must account for the effects on everyone they lead. This requires proven solutions tailored to both the leader’s personality and their situation.
Independent coaches may highlight what a leader lacks, but without specialized expertise, their advice can create unintended consequences. We combine sense-making processes, evidence-based techniques, and personality insights to deliver 96 fully customizable interventions on demand. This ensures leaders grow without compromising their teams.
Strategic Approach
Each intervention is matched to each leader’s unique situation and desired outcomes.
Science-Backed
All interventions are supported by extensive evidence-based, peer-reviewed research.
Become A Growth Magnet
Each intervention is proven to foster a growth mindset—causing leaders to crave challenge.
Forging Uncommon Leadership: The Proven Investment.
Coaching fees are as diverse as the coaches offer the service, making it hard to vet. Fee models include everything from hourly rates to retainers to bootcamps, with prices from $60 an hour to over $250,000 for a single intervention—leaving organizations struggling to compare value:
0%
Percentage who see coaching as a solution given the rapid pace of change leaders face.
0%
Percentage of these same organizations’ development budgets that end up going to coaching.
0%
Percentage of a leader’s daily behaviour driven by habit—rendering even the best advice from coaches ineffective.
There are many talented coaches. But coaches aren’t the issue—coaching is. Leaders must unlearn outdated habits and adopt new behaviours to thrive. Yet, most coaching programs fail by offering advice that doesn’t break limiting beliefs or deeply rooted patterns.
That’s where Forging Uncommon Leadership stands out. We don’t just add new skills—we challenge the beliefs behind old habits, helping leaders adapt and grow in any situation.
Conventional coaching focuses asking great questions to surface new perspectives. But these strategies fail when leaders revert to old behaviours under stress. We break this cycle by uncovering blind spots and guiding leaders through evidence-based tools that create lasting change. We prove that real growth is accessible to all leaders—so long as the program is scientifically proven to change habits. Here’s how ours delivers:
Because we challenge the real source of fear and discomfort, we remove the usual roadblocks to leadership success. By focusing on beliefs that cause outdated habits, we increase the likelihood of creating leaders who drive a strong, growth-centered culture. Unlike conventional coaching that pads sessions with unnecessary extras, we direct every moment toward real transformation—delivering more impact for every dollar invested
Our real-time coaching delivers feedback precisely when it’s needed—not weeks later. This speed helps leaders fix issues fast, gain confidence, and build momentum. Each quick win strengthens trust in the process, inspiring leaders to commit more energy to breaking old patterns. The result? A virtuous cycle where small victories compound into lasting changes, speeding up your path to a steady, adaptable, and inspiring leader.
By targeting the root causes of limiting habits—not just layering on tasks—we lower the effort leaders need to achieve real growth. Our approach removes unnecessary complexity, ensuring that leaders focus on what truly matters. This efficiency proves that high-impact coaching doesn’t mean more work—it means smarter work, giving leaders transformative results without the burnout.
Still have questions? Discover how our other services integrate seamlessly with Forging Uncommon Leadership by clicking below, or explore our FAQs. Know you’ve hit a plateau? Book a call to break through it today:
Leaders don’t need to be “ready” to benefit—they just need to be willing. Our coaching meets them where they are, using real-world scenarios they’re already facing. By starting with simple, relevant interventions and building trust through early wins, we help leaders gradually adapt to more complex challenges. This approach lowers resistance and ensures progress at a pace they can handle
Lasting change requires unlearning old habits, not just adding new skills. Our six-step framework identifies limiting beliefs and outdated behaviors, replacing them with adaptive habits that leaders can sustain. Combined with real-time feedback and spaced repetition, this method ensures leaders continue growing long after coaching ends—resulting in long-term behavioral shifts
Disruption is minimal because our coaching integrates into leaders’ existing workflows. Rather than pulling them away from work, we provide support precisely when challenges arise, ensuring they can immediately apply what they learn. Our goal is to enhance daily performance—not add extra tasks—so leaders experience growth without sacrificing productivity.
Our coaching delivers measurable ROI by focusing on changes in leader behavior that directly impact team performance. Improved engagement, reduced turnover, and faster decision-making are common early indicators. We recommend tracking key metrics like team productivity, retention, and engagement before and after coaching. Even one leader re-engaging their team often offsets the full cost of the program.
Upon request, we will also develop custom 360 Reviews and other tools to identify and measure progress of key outcomes in both the leader—and their teams.
