Transform Emotion,Discomfort,Tension,Pressure,Conflict Into You Company's Unfair Advantage
Unleash Your Team's Potential: Harness The Power of Emotional Intelligence to Drive Unmatched Performance with CultureSmith Inc.'s Expert Tools, Training, and Insights. Book Your Free Demo Now.
With the rise of remote work and the knowledge economy now demanding creativity and collaboration, emotion's role in the creation of enterprise value has never been more evident. Traditional approaches to work seek to minimize and repress emotion, placing organizations' competitive advantage at risk.
Our tailored culture-building, training, hiring, and coaching solutions help leaders of high-impact businesses understand the critical importance of emotional intelligence and equip them with the skills to lead confidently in today's complex environment.
1) We build organizational culture in ways that foster psychological safety so people are willing to embrace discomfort.
2) We use their capacity for discomfort as a tool for developing their emotional intelligence. EQ growth can only be achieved by training the brain like a muscle. Emotional pathways, left over from natural selection, shape emotions' path through the brain. These pathways must be remade to unlock EQ. It is therefore not something that can be taught. It must be trained.
3) Then we optimize your hiring to protect what you've built. You'll gain the ability to screen people against your culture in quantifiable ways. By doing this, you preserve the safety built into your teams. You also offer new employees a chance to grow their EQ they will not find elsewhere.
4) Finally we coach your leaders on how to lead in a world that demands they tap into people's emotions. Traditional leadership frameworks struggle with this.
Using a high-touch consulting model and leading edge software tools, we enable you to take the guesswork out of the most difficult elements of culture and engagement.
We help make work a happier place by teaching people how to understand and manage their feelings.
We build a friendly place to go to work where people feel safe to talk about their feelings.
We teach them how and why their brain gets tired, and how to fix this so they don’t accidentally make work a less friendly place to be for others.
We also help the company hire nice people who fit in with a place that’s friendly.
Finally, we teach bosses how to be good at their jobs by understanding their employees' feelings. We do this by telling them stories of different ways to be a boss, and using special tools to make being the best boss easier.
We will create alignment across your entire organization. We will grow the emotional capacity of all your staff. We will eliminate costly hiring mistakes. And we'll give you a leadership team that creates differential value for everyone they interact with.
In short, we'll give you a culture everyone will envy yet no one can copy, and employees who will never want to leave, yet everyone will want to steal.
By creating a shared language that becomes an emotional operating system for your company.
At its core, our Cognitive Colours System is built on the same Jungian architecture as all major psychometric assessments. However, we are the first to extend the framework down into emotion and sensation, and up into relationships and culture. Your people will know why they feel the way they do in all situations. They will know whether the impulse that emotion creates serves them or not. And they'll not only learn how to avoid engaging in poor behaviour, but how to use the energy created by that emotion to make the team around them better.
Imagine every negative emotion eventually leading to a differential gain for your company. That is what we do.
This is actually very simple. It comes down to intent. If you are considering a service like ours in the hopes of:
Getting rid of toxic employees.
Breaking out of the cycle of entitlement forcing you to overpay for talent.
Stomping out the rumour mill spreading through your teams.
Then this will not work for you. If however, you are considering a service like ours because you want to:
Send the best possible version of your people home each day.
Create a place of belonging where people no longer feel like they 'have to go to work' but 'get to go to work'.
Learn to see failure as an opportunity for improvement, not punishment.
Then this will work brilliantly for you. Yes, we can solve all of the problems listed at the top. The only way to solve them however, is to create an environment that makes it impossible for them to arise, and that environment can only be cultivated through a 'serve-first' mindset.
Although we lack a direct comparison, these are the providers most commonly compared to our individual services:
Business coaches like EOS or Scaling Up:
The brain hates a lack of clarity, so we endorse anything that offers it. While these frameworks create clarity, they were not built using evidence-based organizational psychology. They cannot provide insight into the emotional reasons why people are not reaching their goals, despite being clear about them. This can lead to fear and conflict when people feel exposed but aren't given the tools to help them.
Tools like DISC and Insights:
Validated assessments, including ours, all stem from the same Jungian framework. Having provided third-party programs like these in the past, we understand their limitations. All are excellent at predicting a person's tendencies. If used consistently, each improves communication. However, we are the only ones who extend the framework to include emotion, relationships, and culture, since these were the areas we saw teams actually break down.
We began as recruiters. We've been placing people since the late 1990s. It's what gave us the perspective that things had to change. Unfortunately, a recruiter's best client is one with sufficient enough turnover to continue to pay fees. When you're trying to make work a source of emotional well-being, this gets harder and harder to reconcile. Our HireEQ service offers everything you would expect from conventional recruitment firms that actually works - and none of the stuff that doesn’t.
This is the hardest to compare since there are so many differences between coaches. We will say that our coaching focuses on optimizing emotions. Based on emotional intelligence and leadership psychology, it uses only validated techniques. Our CEO developed the program as part of his Masters in Psychology of Leadership, and continues to oversee every aspect of the service.
Our goal is to change behaviour and build emotional muscle. We are like a personal trainer for your company's culture. What kind of shape you're in today directly affects how much pain you'll feel. If it has been six months since anyone engaged in an awkward conversation in your team, you will feel sore after your first couple of sessions with us. The discomfort will be less severe if this is a common practice in your company already. It is best to schedule a demo call. As part of our process, we will provide you with a 100% transparent assessment of what you are likely to experience and whether it is worth it.
The answer varies greatly from client to client. It can be as low as $0.00. It's common for us to solve a client's most pressing issue during a demo call. An organization undergoing transformative change can spend over $100,000 in a single year once training, coaching, and recruitment are factored in.
Regardless, you'll only spend what's necessary. All of our services are designed to provide standalone value, yet together form a holistic solution. Those with specific needs can buy only what they need. Those needing more support can unlock discounts and efficiencies by bundling services. We offer detailed pricing for each service on our product pages. Bundling services reduces fees. We also add free resources to our site weekly. Budget constraints should never be what prevents people from learning EQ.
We can tell you that 79% of employees are disengaged. The cost is 34% of their salary. The average salary is $61,000. When you add it up, we're far less expensive than the $16,385 per person most companies don't realize they're already paying. Costs like these don't show up on an itemized invoice, so they're easy to ignore.
86.7698 - but we used a calculator to figure it out.
That's the beauty of solving problems that require intelligence - you have devices that can do the heavy lifting for you. The only problem is that your competitors have access to these same tools.
Problems that require emotional intelligence require you to do the lifting on your own. Those who do the work develop muscles. Those who develop muscles inherit an advantage that can't be taken away from them.
We offer 'emotional exercises’, ‘cognitive supplements’ and ‘mental meal plans’ that ensure you get stronger every day. All while your competition is focused on trying to buy cheaper calculators.
“At Radicle, we are tackling a global problem. It takes passionate people, equipped with the right tools, to solve problems of this scale. Thanks to CultureSmith, our teams can now articulate specific communication challenges, define them in real, understandable terms, and walk through solutions. Emotion is no longer a distraction. It's our differentiation.”
- Saj Shapiro, CEO
“As a fast-growing technology company, communication and emotional intelligence skills are essential. CultureSmith has proven to be crucial, providing our leaders with real tools and the proven frameworks required to perform at their peak. We've been given a shared language to identify communication challenges, allowing us to work through solutions faster. My team has gained a deeper understanding of themselves, making them better leaders both in the office and outside it.”
- Kirstie Boyle, CEO
“Communication is key to solving business problems. That's challenging if communication is problematic. People fear how conversations will be received, despite knowing what to say. CultureSmith breaks these challenges down into manageable steps. Our people better understand other people's needs. They understand how their own preferences can interfere. CultureSmith's tools & training empower them to find the best path forward. As communication ceases to be a constraint, we can focus on helping those we serve.”
Chris Bourassa, President & CEO
Join the ranks of organizations who have transformed their teams and achieved breakthrough performance. Book your free demo now.
Why You Need Us
WELCOME TO THE EMOTIONAL REVOLUTION
Leaders face a harsh reality. If they fail to unlock the emotions of their employees, they risk losing their competitive edge.
Emotions have long been denied in the workplace, but in today's rapidly changing business landscape, they are more critical than ever. We help you tap into the emotional energy of your employees. You get what you need. They get to feel needed.
FROM KNOWLEDGABLE TO KNOWLEDGE-ABLE
The rise of the knowledge-based economy has disrupted the status quo. The old economy was built on suppressing emotions in the name of efficiency. In the modern economy, leaders must embrace and optimize emotion in the name of innovation.
Today, everyone has access to the same knowledge. Companies that flourish build teams with the empathy to see solutions in the data no one else can.
TEAMWORK IS STRUGGLING TO BE THE DREAM WORK
Those that still have ‘teams’ that is. Decades of outdated organizational practices have strained teamwork and collaboration, the very elements that now distinguish market winners from losers.
Forced rankings, top-down leadership, and rewards for individual achievement have sparked a collapse in our willingness to trust and be accountable to each other. Teams must be restored. People need to be reminded how amazing it can feel to be counted on.
BLAME IT ON THE BRAIN.
Evolutionary biology played a critical role in this. The brain has been wired for millions of years to use emotion as a trigger, automating our response to threats. The biggest challenge leaders face is that the workplace is a maze of social threats people navigate with brains designed to survive physical emergencies.
With our system, you won’t fight the brain's need for safety. You’ll leverage it. By proving the greatest source of safety ever, is belonging to a team.
ADDING PEOPLE IS DIVIDING Companies
Hiring is broken, escalating the problem. Screening for technical over soft skills has taken its toll. According to Harvard Business Review, traditional hiring practices no longer lead to reliable hiring decisions in today’s economy.
A report by the Society for Human Resource Management directly linked these methods to 80% of ALL turnover. Problems this large offer enormous opportunity. Correct them and you achieve results that would take years using other approaches.
If it sometimes feels like you're trapped in a cycle of unrealistic market pressures, while fighting against millions of years of evolution, compounded by decades of flawed organizational culture, with the burden outdated hiring process failing to protect you from distractions joining your team… it’s only because you are.
Which leaves you with two questions. First, if emotion is an issue in your team, do you think it will get better on its own? Second, if emotion isn’t an issue, then how'd you wind up this far down our homepage?
One call unwinds the cycle. Book yours now.
How We Help You
PRESENTING THE EMOTIONAL OPERATING SYSTEM FOR THE MODERN WORKPLACE
Emotion is a code. We are expert emotional coders.
Our code doesn't produce software. It produces soft skills. We don't build networks. We build teams. Our process is scientific. This allows each program to be powerful on their own. Combine them all?
That's when science becomes magic.
CultureSmithingTM is the counter-intuitive approach to aligning team behaviour.
Communication issues. Missed targets. Meetings about meetings. All are signs the conventional approach to strategic planning no longer serves you. Most assume clarity is the issue. So they create rules. Rules do not add clarity. They add consequence.
The real villain is ambiguity. Aligned cultures repel ambiguity. They rule without rules. Learn how you can get one here.
WorkplaceEQTM is the alternative to team-building that actually builds teams. Leaders are quick to try and restore connection when tensions rise. Most team-building efforts fail. Mainly because a lack of connection isn't the problem.
The real problem is a lack of conditioning. Tension doesn't need to be diffused. It needs to be harnessed and used for growth. Learn how we build teams' emotional muscles so that they can handle anything.
HireEQTM is the answer to recruitment fees that have grown so large that firms are becoming a last resort. Fees aren't climbing thanks to some amazing innovation that makes hiring easier. They're just based on candidate salaries, which keep increasing.
An A Player can do the job AND fit into your culture. Resumes and job descriptions can be matched to assess skills. It's impossible to measure culture that easily. Until we made it possible that is. It's said you have to pay to get the best. Is that really why you're losing out on talent? Maybe the fact recruiters spend an average of 11 seconds on a resume before ruling someone out is playing a factor? Would you have passed the 11 second test when you applied for your job?
It’s difficult to navigate with a broken compass. ExecutiveEQTM is designed to assist leaders who feel they are often operating at the mercy of their emotions.
Leaders are taught how to reverse engineer their emotions, becoming more self-aware and taking positive action for themselves, their followers, and their organizations. More than a sympathetic ear from a coach; this is a fully integrated system. It combines EQ, Jungian psychology, and neuroscience, with the aim of empowering leaders to attain emotional mastery.
Need a custom solution drawn from all of these?
Leaders approach us with problems ranging from turnover, to poor team dynamics, to struggles scaling. They leave us with increased profits, stable teams, and overall emotional well-being. Become one of them. Book your free demo.
Why We Need You
We're on a mission. To turn work into a source of emotional well-being for all people. When we say all people, we don't just mean your coworkers.
Work creates tension. Tension that when used the right way, grows emotional muscles. Emotional muscles that better equip us as parents, spouses and friends.
Emotional well-being is under threat. There were many places we could have applied our expertise to address this. We picked the workplace. Not because we see work as the problem. We see it as the only thing big enough to be the solution.
Our ask of any client is simple. Grow your business. But use our tools to take the tension that comes from that growth, to send better versions of your people home to their families. "Work gets the best of me. Family gets what's left of me." Not if we can help it.
TANTRUMS. POUTING. REFUSING TO SHARE. AND THAT WAS JUST TODAY’S SALES MEETING. We hear you.
And Now You Can Hear Us. For Weekly Insights On How Emotional Intelligence Applies To Both Leadership And Parenting - Listen to Leaderhood & Parentship - The CultureSmith Podcast. New Episodes Drop Every Tuesday.
How to Get Started
If You’re Ready To Make Emotion Your Company’s Unfair Advantage, Here’s How To Do It In 4 Simple Steps:
Schedule a demo. On the call, we will discuss the challenges that you hope to overcome.
Using portions of our framework, we will reveal the constraints that have prevented you from effectively addressing these issues on your own.
Next, we help you remove these constraints. You will learn your CultureSmith Cognitive Colour, the biases within it, and how those biases may be influencing your current dilemma.
Our demo calls have never failed to generate at least one 'aha moment' for the person on the other end.
Then we reinforce the solution we recommend by showing you how each of the other Cognitive Colours will approach the issue, allowing you to prevent future problems.
We even build you a short-form version of our Cognitive Colours Assessment to share with your team so you know exactly what you're working with.
Turn Emotion Into Your Unfair Advantage
The FAQs above note that we solve many issues for free during these demos. In doing so, we make good on our mission to turn work into a source of emotional wellbeing.
We also know that once you've removed enough constraints, you'll get to the point where you'll require the assistance of an expert in order to deal with the growing pains associated with scale.
That's not the only risk-free offer we'll make you. Should we agree to work together, we guarantee our work.
We discuss your desired outcomes before any engagement. Once agreed upon, we either deliver on them, or we refund all fees.
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You've scrolled the site. Learned who we are, who we serve, and why. Now you're left with a decision. Book a demo or click away back to the status quo.
It’s not the only decision you’ll make today. Stanford researchers discovered we make roughly 35,000 decisions each day.
Just think of the last time you drove somewhere only to forget how you got there. Now think how many decisions you made while driving. When to tap the break. When to change lanes. Figuring out a plan for dinner.
The bulk of our decisions are unconscious. Which is largely why teams fall apart.
Think about the most recent mistake you made. Did you decide to make it? Did you sit down and map it out? Did you survey all your options so that when you made the mistake it caused maximum stress for others?
Of course not. But that does beg the question. If we don’t decide to make mistakes ourselves, then why do we react to others as if they do?
These are the types of simple problems we solve for leaders each day. Simple problems that carry massive consequences.
So while the decision in front of you is just 1 out of the 35,000 you will make today, we argue it is probably one of the biggest. So we’re going to offer one last bit of perspective to help.
1% of 35,000 is 350. If you were given agency over 350 more of your decisions tomorrow than you will have today, would your life improve?
If you were given agency over 350 more decisions each day for the rest of your life, how much would your life improve?
If every person in your company was given agency over 350 more of their decisions each day, how much would your company improve?
Maybe one of those 350 decisions would be to show empathy in the face of another’s mistake. Maybe that would inspire others to ask a question they otherwise wouldn’t out of fear it would be seen as a mistake. What would happen if that caught on and spread?
The only way to find out is to book a demo. The only thing that should keep you from booking that demo is if after everything you’ve seen to this point, you don’t feel we can help you get 1% better.